Diploma in Marketing (1984), Samara State University
Pedagogical experience: 1997 – present
Since 1992, the founder and general director of the consulting agency "Kachalov and colleagues"
Marketing strategies, marketing tools
Research / consulting experience
Total number of publications: 52
More than 200 consulting projects for 100 clients: Coca-Cola, Dirol Cadbury, UDV (trademarks Smirnoff, Johnnie Walker, Baileys), Metaxa, Cinzano, PepsiCo, Citibank, Schwarzkopf & Henkel, Adidas, R.J.R. Tobacco, Kraft Jacobs Suchard, Tolyatinsky Combine of Champagne Wines, Vologda Variety Vodka Factory, Farmina, Ufort, Patra, Mr. Doors and others.
More than 50 articles is business journals such as The Showcase, Russian Foods Market, Practical Marketing, Maerketing and Marketing Research, The Expert, Outcomes, Records, The Company, The Trade Secret, Marketing Technologies and others.