Lecturer

Kachalov Igor

Ph.D., Lecturer IBDA RANEPA

Date of Birth	16.07.1962
Nationality	Russian Federation
Education	Diploma in Marketing (1984), Samara State University
Work experience	Pedagogical experience: 1997 – present Since 1992, the founder and general director of the consulting agency "Kachalov and colleagues"
Professional competence	Marketing strategies, marketing tools
Research / consulting experience	Total number of publications: 52 More than 200 consulting projects for 100 clients: Coca-Cola, Dirol Cadbury, UDV (trademarks Smirnoff, Johnnie Walker, Baileys), Metaxa, Cinzano, PepsiCo, Citibank, Schwarzkopf & Henkel, Adidas, R.J.R. Tobacco, Kraft Jacobs Suchard, Tolyatinsky Combine of Champagne Wines, Vologda Variety Vodka Factory, Farmina, Ufort, Patra, Mr. Doors and others.
Publications	More than 50 articles is business journals such as The Showcase, Russian Foods Market, Practical Marketing, Maerketing and Marketing Research, The Expert, Outcomes, Records, The Company, The Trade Secret, Marketing Technologies and others. Sales planning with 90% accuracy and higher. Crisis is the best period for growth
Language proficiency	English – fluent