Lecturer
Kalenskaya Natalia
Doctor of Economics, prof. KFU
|
|
|
|
|
- Diploma Manager (2000)
- Kazan State Technological University
|
|
Marketing communications, brand management, neuromarketing, marketing of innovations, consumer behavior, PR technologies |
|
Pedagogical experience: 2003 – present |
Research / consulting experience |
Total number of publications: 56
Number of publications in Scopus and WoS: 15
Hirsch’s index for Scopus: 4
Hirsch’s index for WoS: 1
Hirsch’s index for RICI: 8
Consulting projects for Okhtin-Oil CJSC, KAMA Trading House, Chemical Plant named after L.Karpova and others.
|
|
English - fluent, Czech – basic |